Brisbane Sign

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Brisbane Sign

Highlights

A testament to its popularity, this once-temporary sign has now become a much-loved permanent landmark in Brisbane. Visitors to the city love to stand near the giant letters and take group photos or capture selfies with the Brisbane skyline behind them. The original BRISBANE sign was designed and installed for the G20 Leaders' Summit in 2014, which saw world leaders such as then-US President Barack Obama and German Chancellor Angela Merkel visit the city. It was only intended to sit by the banks of the Brisbane River for one month.

The original iteration was built by local volunteers and lasted an impressive four months out in the wind and rain but needed to be replaced by a sturdier replica. The permanent iteration, built to withstand the test of time, has become a must-see in Brisbane. Perched on a wide expanse of green grass near the southern bank of the Brisbane River outside QPAC, the sign is hard to miss.

You will find it most easily on foot, either by walking across the Victoria Bridge from the city, down Melbourne Street from South Brisbane or taking a leisurely stroll along the South Bank boardwalk or Clem Jones Promenade.

Activities

Photo opportunity

Facilities

Cafes
Restaurants
Walking tracks
Playgrounds
Toilets
Carpark

Important Information

Guidelines

Please do not climb on the sign.
Leave nothing but footprints. Take nothing but memories.

Photo & content credits: Brisbane Marketing

Location

Getting to Brisbane Sign

Address: South Bank Cultural Forecourt, South Brisbane, Queensland

Email: visit@visitbrisbane.com.au

Common Questions

Brisbane Sign FAQ

Where is Brisbane Sign located and how do I get there?
Aussie Bucket List lists Brisbane Sign at South Bank Cultural Forecourt, South Brisbane, Queensland. Most travellers reach it by car; well-signed local roads lead to parking near the entry. Check the destination page for any seasonal access changes before you go.
What makes Brisbane Sign a bucket list experience?
The site describes Brisbane Sign as a standout spot offering beautiful scenery, native wildlife and a sense of adventure unique to its region—perfect for travellers chasing memorable photos and nature time.
Do I need to pay entry fees for Brisbane Sign?
Access to Brisbane Sign is free, though parking nearby may incur a fee. Always confirm current prices and permit rules online before visiting.
Which facilities are available at Brisbane Sign?
Brisbane Sign typically provides basic visitor needs such as car parking, information signs and picnic areas. Toilets, barbecues or cafés may be available nearby; check the listing for exact amenity details.